The Vegan Trend is showing no sign of slowing down anytime soon. During 2020’s Veganuary there was over 650 new Vegan product launches and over 550 new Vegan options added to restaurant menus. With 72% of 2020 Veganuary’s participants stating they plan to stay vegans, there is no better time to speak to our NPD team about creating Vegan products for your consumers. *Veganuary Business Support
Suitable for a range of applications including stand-alone snacks, biscuit fillings, Marshmallow fluff or cereal bar inclusions, combined with the trend for a return of ‘Retro Classics’, it’s an exciting time for the Marshmallow. It seems that Instagram has been full of gourmet, artisan marshmallows being enjoyed by consumers looking for an indulgent snacking experience that is lower in calories, but the one area that is set to develop further, is providing this same experience for Vegan and Vegetarian lifestyles.